Since November 2022

The AI landscape

How generative AI went from a curiosity to an everyday tool, and who is behind the products you use.

Last checked: 14 October 2026

How it is organised

To find your way, think in three layers. Every tool you use relies on the ones below it.

  1. Applications

    What you use: ChatGPT, Copilot, Le Chat, Canva, DeepL… An application relies on one or more models.

    ChatGPT · Claude · Le Chat · Copilot · Perplexity

  2. Models

    The “brain” trained on huge amounts of data. Some are closed (online access only), others open (downloadable).

    GPT · Claude · Gemini · Llama · Mistral · DeepSeek

  3. Infrastructure

    The chips and data centres that train and run the models. It is the most expensive part of the chain.

    Nvidia · Microsoft, Google, Amazon data centres

Timeline

The milestones, checked up to mid-October 2026 (2026 partly from secondary sources).

2022

The spark

Generative AI leaves the labs and lands in the hands of the general public.

  1. Product

    ChatGPT launches

    OpenAI opens a free conversational assistant to the public. It reaches a mass audience within weeks and introduces millions of people to large language models.

    OpenAI

2023

The model race

Tech giants and new start-ups launch their own models. The debate on risks and regulation takes hold.

  1. Product

    Bing Chat, Bard and LLaMA

    Microsoft adds an assistant to its search engine, Google announces Bard and Meta shares LLaMA with researchers: the competition begins.

    Microsoft, Google, Meta

  2. Model

    GPT-4 and the first Claude

    OpenAI unveils GPT-4, much more capable and able to read images. Anthropic launches Claude, its own assistant.

    OpenAI, Anthropic

  3. Open

    Llama 2, an open model

    Meta releases Llama 2 with a licence allowing commercial use: anyone can download the model and run it on their own machines.

    Meta

  4. Open

    Mistral AI enters the scene

    The young French start-up releases Mistral 7B under a free licence, then Mixtral in December. Europe now has a recognised player.

    Mistral AI

  5. Regulation

    First global AI safety summit

    At Bletchley Park in the UK, around thirty countries sign a joint declaration on the risks of the most advanced models.

    Governments

  6. Regulation

    Gemini and a deal on the AI Act

    Google unveils Gemini, designed from the start for text, images and sound. The same month, the European Union reaches a political agreement on the AI Act, the first major AI law.

    Google, European Union

2024

Seeing, hearing, speaking

Models become “multimodal”: they handle text, images, voice and video. AI moves into phones and everyday software.

  1. Model

    Sora shows generated video

    OpenAI unveils Sora, able to produce realistic videos from a simple description. Bard is renamed Gemini.

    OpenAI, Google

  2. Product

    GPT-4o, the assistant that talks

    Near-instant voice conversation and live image understanding: the assistant becomes a natural conversation partner.

    OpenAI

  3. Society

    AI in your phone

    Apple announces Apple Intelligence. Nvidia, which makes the chips AI depends on, briefly becomes the world’s most valuable company.

    Apple, Nvidia

  4. Regulation

    The AI Act comes into force

    The European regulation applies gradually: some uses are banned from 2025, obligations for general-purpose models follow.

    European Union

  5. Model

    Models that “think”

    With o1, OpenAI launches reasoning models: they take time to break a problem down before answering, with big gains in maths and code.

    OpenAI

  6. Society

    Two Nobel prizes for AI

    The Nobel Prize in Physics goes to John Hopfield and Geoffrey Hinton (neural networks), the Chemistry prize to Demis Hassabis and John Jumper (protein structure prediction with AlphaFold) and David Baker (computational protein design).

    Research

  7. Open

    A standard to plug AI into your tools

    Anthropic publishes the Model Context Protocol (MCP), an open standard for connecting an assistant to files, software and services. It is quickly adopted across the ecosystem.

    Anthropic

2025

Reasoning and agents

Open models catch up with the best, costs fall and AI starts to act: browsing, coding, chaining tasks.

  1. Open

    The DeepSeek shock

    Chinese start-up DeepSeek releases R1, an open reasoning model close to the best, reportedly much cheaper to train. Tech stocks wobble.

    DeepSeek

  2. Regulation

    Paris AI Action Summit

    France hosts an international summit on AI uses, investment and governance. The first AI Act bans take effect.

    Governments

  3. Product

    AI that codes for you

    Anthropic launches Claude Code, an agent that works directly in developers’ projects. Coding assistants become mainstream.

    Anthropic

  4. Product

    Image generation for everyone

    Image creation built into ChatGPT sparks a worldwide viral trend; Google releases Gemini 2.5.

    OpenAI, Google

  5. Model

    Video with sound and Claude 4

    Google unveils Veo 3, which generates video and sound together. Anthropic launches Claude 4, built for long autonomous tasks.

    Google, Anthropic

  6. Regulation

    GPT-5 and European obligations

    OpenAI launches GPT-5. In Europe, transparency obligations for providers of general-purpose models start to apply.

    OpenAI, European Union

  7. Model

    Gemini 3

    Google launches a new generation focused on reasoning and agentic coding, with a deep thinking mode (Deep Think).

    Google

  8. Open

    Mistral Large 3, a large European open model

    Mistral releases a very large downloadable model that can read images and becomes its benchmark for 2026.

    Mistral AI

2026

Full model ranges and the safety question

Every provider offers cutting-edge, fast and budget versions of its models. Models can use a computer, and safety becomes a release criterion.

  1. Model

    AI that uses the computer becomes the norm

    GPT-5.4 is OpenAI’s first mainline model able to click, type and browse on its own; Google builds the same ability into Gemini 3.5 Flash in June.

    OpenAI, Google

  2. Open

    DeepSeek V4 open, Meta closes up

    DeepSeek releases V4 under a free licence. Meta, by contrast, replaces its open Llama models with a closed range, Muse.

    DeepSeek, Meta

  3. Model

    A tier above the flagships

    After a Claude Mythos preview reserved for a few partners in April, Anthropic opens its Mythos tier, above Opus: Claude Fable 5 is open to the public with stronger safeguards, Claude Mythos 5 reserved for restricted access.

    Anthropic

  4. Model

    GPT-6

    OpenAI launches the GPT-6 generation in three models: Astra (most capable), Sol (coding) and Luna (budget).

    OpenAI

  5. Regulation

    A model held back for safety reasons

    According to the Wall Street Journal, OpenAI decides not to release GPT-6.1 Astra, judged insufficient in safety testing; Google first reserves Gemini 4 for cyber-defence teams.

    OpenAI, Google

The players

The companies shaping AI today. The “Open” badge marks those that publish downloadable models.

AI labs

They build the most advanced models and offer them as assistants and APIs.

  • OpenAI

    United States · founded in 2015

    Creator of ChatGPT, behind the current wave. Microsoft’s long-standing partner.

    ChatGPT · GPT · Sora

    Official website
  • Anthropic

    United States · founded in 2021

    Founded by former OpenAI staff, with a strong focus on model safety. Widely used for writing and programming.

    Claude · Claude Code

    Official website
  • Google DeepMind

    United Kingdom / United States · founded in 2010

    Google’s AI lab, behind AlphaGo and AlphaFold. Its models power Google’s services.

    Gemini · Veo · NotebookLM

    Official website
  • Mistral AI

    Open

    France · founded in 2023

    The European champion, known for its open models and its Le Chat assistant. Hosting available in Europe.

    Le Chat · Mistral · Codestral

    Official website
  • xAI

    United States · founded in 2023

    Founded by Elon Musk and acquired by SpaceX in 2026; its Grok assistant is built into the X social network.

    Grok

    Official website
  • DeepSeek

    Open

    China · founded in 2023

    Surprised the industry in early 2025 with capable, low-cost open models.

    DeepSeek V4 · DeepSeek R1

    Official website

Big Tech

They build AI into products used by billions of people and fund the labs.

  • Microsoft

    United States

    A major OpenAI investor; builds AI into Windows, Office and Teams under the Copilot brand.

    Copilot · GitHub Copilot · Azure

    Official website
  • Meta

    Open

    United States

    Parent company of Facebook and Instagram. Popularised open models with Llama, before moving to a closed range, Muse, in 2026.

    Muse · Llama · Meta AI

    Official website
  • Amazon

    United States

    Provides AI to businesses through its AWS cloud and invests in Anthropic.

    AWS Bedrock · Alexa+

    Official website
  • Apple

    United States

    Bets on AI built into the iPhone and Mac, with a focus on privacy.

    Apple Intelligence · Siri

    Official website
  • Alibaba

    Open

    China

    Publishes the Qwen family, among the most widely used open models in the world.

    Qwen

    Official website

Infrastructure and community

No chips or sharing platforms, no models.

  • Nvidia

    United States

    Makes the graphics processors (GPUs) used to train almost all large models.

    GPU H100, B200 · CUDA

    Official website
  • Hugging Face

    Open

    France / United States · founded in 2016

    The great library of open models: more than 3 million models, plus many datasets, to download.

    Hub · Transformers

    Official website

Specialists

They excel at one specific use: images, voice, video, search, translation.

  • Midjourney

    United States

    The reference for artistic image generation.

    Midjourney

    Official website
  • ElevenLabs

    United States / Poland

    Voice synthesis and cloning, multilingual dubbing.

    ElevenLabs

    Official website
  • Runway

    United States

    AI tools for video creation and editing.

    Gen · Runway

    Official website
  • Perplexity

    United States

    An answer engine that cites its sources.

    Perplexity

    Official website
  • DeepL

    Germany

    High-quality machine translation, widely used in Europe.

    DeepL Translate · DeepL Write

    Official website

Now you know who does what. Which tool should you choose for your project?

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